In 2018 the volume of internet advertising exceeded CZK 28 billion. Compared to 2017, this represents growth of 23 per cent caused, in absolute figures, primarily by display advertising (+23 %) and search advertising (+25 %). From the viewpoint of the manner of advertising space purchase, the programmatic purchase of display advertising increased by 54 per cent. Expectations for the coming year are also optimistic; the survey participants assume that online advertising will continue to grow by 14 per cent in 2019. Out of the total advertising expenditures, online advertising accounts for a 25 per cent share. The data come from the annual survey of Internet advertising performance conducted for SPIR by Median.
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